You get what you pay for... and you get what you ASK for, too. Many tree-care professionals have fallen into the trap of providing free information to clients in the hope of creating more business for their companies. However, your knowledge is worth money!
As our parent company, ARBORWISE, LTD., emerged as a leader in providing consultations in Arboriculture, Urban Forestry, and Horticulture, it became important to us that we develop a platform to share that expertise with other professionals. In 2015, ISpro was formed to pass on our knowledge and experience to other professionals, assisting them both in the understanding of Intellectual Property Production and in developing their business model and skill base to develop cash flows from it. Jeff says, "The delivery of expert information and client guidance is a business platform, a profit center, and a methodology to advance a company standing and be more profitable. Each professional must define the personal and corporate scope, role, function and desired benefits of providing intellectual properties, i.e. being a consultant." ISpro provides the helping hand that many tree-care professionals need when attempting to move from "For-Free" interactions to "For-Fee" consultations!
What We Do
ISpro assists horticultural professionals in the development of professional standing , practical procedures and profitable exercises in the arena of Intellectual Property Production. We help tree-care professionals define and develop professional skills and then to implement them in the areas of expert sales practices, client guidance procedures and consulting services.
ISpro works for individual clients to meet their specific needs and desires for a more professional practice. We educate them in the profit centers found within intellectual property production. Rather than selling generic, one-size-fits-all procedures, we help our individual clients by providing specific solutions that are tailored to their individual needs and aspirations.
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